Business advisory services using the Doblin innovation framework.
Amie has 18 years of experience working as an advisor to business and industry through roles in global and local accounting and advisory firms, based predominantly in Darwin.
Amie has deep experience through many years of delivering business advisory services, culminating in establishing a virtual CFO and business advisory business in 2021, Tribe Business Advisory. Throughout her career, Amie has worked with many businesses on various stages of maturity, from start up to mature business investing in new and innovative business offerings. She has applied the Doblin innovation framework to many business advisory projects. She is a subject matter expert on local small to medium business including start ups, Aboriginal business, not-for-profits and is a prominent member of the accounting profession locally.
Amie Prentice was born and raised on Larrakia country to well known, long-term Territory families who hold long and rich histories and traditions dating back 4 generations in the Top End. Amie is a descendent of the Karajarri, from the region south of Broome in Western Australia, and has cultural family ties to the Larrakia families here in Darwin. She is a champion and ally for the advancement of Aboriginal business interests in the Northern Territory (NT), and more broadly the sustainable economic development of northern Australia.
A thriving Aboriginal business sector is vital to the NT's economic future, and one that Amie is integrally connected to and a champion and ally for. Australia is experiencing a huge surge of interest in Aboriginal products and services that are authentic, ethical, traditionally-sourced and credited. Aboriginal business have a natural competitive advantage in developing this sector in innovative ways, and yet, there are challenges and barriers that prevent so many from being participants in the innovation ecosystem. These challenges are not the result of a lack of opportunity, they are rooted in the of lack access to information and technology, industry-specific support, start-up finance and the inherent challenges of walking in 2 worlds.
Amie understands the complexities of developing innovative business concepts and projects and can provide support and guidance in relation to Aboriginal business offerings, strategic business planning, partnering with Aboriginal business and has broader industry connections on which to lean on.