Experience
Ratio is a boutique creative, advertising, and screen sector advisory firm focused on driving growth in emerging creative businesses. Ratio is a specialist in this sector and has worked extensively with early-stage high-growth businesses as they scale and market innovative products.
This work has included:
- Commercialisation and market planning across emerging technology areas, including real-time interactive experiences, AR/VR/XR, and blockchain.
- Sales and marketing strategy, pitching, pricing, market analysis, fundraising, operations growth planning, and stakeholder management.
Ratio has also supported start-ups that have raised seed funding from High-Net-Worth individuals, leading key activities such as revenue modelling, financial oversight, and reporting.
Special interests
- Creative industries
- Advertising
- Film & television production
- CGI & post-production
- Real-time experiences
- Software development.
Services
Ratio will provide direct support and guidance to applicants in the development of the IPP, pitch, and MVP design. This support will include:
- advisory on product development and positioning
- sales strategy and market analysis
- financial viability and growth modelling
- assessment and recommendations on operational requirements to support the MVP and growth
- pitch and document development.
Ratio's approach is highly tailored to each client and goes deeper than 'high-level' planning to help emerging businesses achieve real breakthroughs.