Experience

Ratio is a boutique creative, advertising, and screen sector advisory firm focused on driving growth in emerging creative businesses. Ratio is a specialist in this sector and has worked extensively with early-stage high-growth businesses as they scale and market innovative products.

This work has included:

  • Commercialisation and market planning across emerging technology areas, including real-time interactive experiences, AR/VR/XR, and blockchain.
  • Sales and marketing strategy, pitching, pricing, market analysis, fundraising, operations growth planning, and stakeholder management.

Ratio has also supported start-ups that have raised seed funding from High-Net-Worth individuals, leading key activities such as revenue modelling, financial oversight, and reporting.

Special interests

  • Creative industries
  • Advertising
  • Film & television production
  • CGI & post-production
  • Real-time experiences
  • Software development.

Services

Ratio will provide direct support and guidance to applicants in the development of the IPP, pitch, and MVP design. This support will include:

  • advisory on product development and positioning
  • sales strategy and market analysis
  • financial viability and growth modelling
  • assessment and recommendations on operational requirements to support the MVP and growth
  • pitch and document development.

Ratio's approach is highly tailored to each client and goes deeper than 'high-level' planning to help emerging businesses achieve real breakthroughs.

Contact details